Orcon Spider Art #semipermanent (Taken with Instagram at Aotea Centre)
This is one of those ideas that will get more in terms of PR than it did in real engagement. I doubt that anyone actually used the mini metro but what it did do is generate a lot of chatter about the stunt so in that way it is a success.
Pocket-sized Metro.
To promote the mobile version of the Metro newspaper in Canada, advertising agency Rethink came up with the following campaign. Their idea was to set up a mini dispenser including QR Code, once scanned you were redirected to the app of the newspaper.
(Source: gachineiro, via yojason)
How to get people to upgrade to a paid version…
Nasty.
Lynx his and her campaign in Australia. Sunglasses that reveal video
Touché: Enhancing Touch Interaction on Humans, Screens, Liquids, and Everyday Objects
Best use of a QR code I’ve seen in a long time, maybe ever.
Guinness wanted to become more relevant by its target group and get talked about in bars. They created the Guinness QR cup and distributed them to bars. When the glass was filled with Guinness, it revealed a QR-code. People could then scan it, tweet it and share it with their friends..Advertising Agency: BBDO, New York
What is Curation?
This is absolutely spot on. #insight
(Source: vimeo.com)
Impressive 3D graffiti for Müller
via dashperiod
(Source: meme-meme)
